DTC / Brand Run / Shopify / Email / Ad Creative
Naming This Later
Started at breakeven. ROAS hit 6× in month one, 10× in month two, stabilised at 6×. CAC dropped to $30–35. We ran everything.
Before Raw & Formed
Breaking even on ad spendNo creative strategyNo hook frameworkNo shoot systemNo email flowsNo conversion infrastructure
After Raw & Formed
6× ROAS month one10× ROAS month twoStabilised at 6×CAC down to $30–35Full creative systemShoots run in-houseKlaviyo flows completeBrand run end-to-end
ROAS performance
Before (breakeven)1×
Stabilised at6×